Alissa Heinerscheid Jewish (2024)

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Who is Alissa Gordon Heinerscheid? ›

An eight-year veteran of parent Anheuser-Busch, Heinerscheid makes having an inclusive workplace a priority. The mother of three conducted the first-ever global parenting survey at Anheuser-Busch, which prompted the company to better support working parents. How do you define innovation?

A Wharton School and Harvard graduate, Heinerscheid's professional history includes jobs at American giants General Mills and Johnson & Johnson, where she was the associate brand manager of Listerine.

Meanwhile, conservative commentators unearthed Heinerscheid's podcast comments and targeted her with vicious attacks that reportedly included death threats. Within weeks of the post, Anheuser-Busch announced that she had “decided” to take a leave of absence along with Daniel Blake, VP of mainstream brands.

'Given the circ*mstances, Alissa has decided to take a leave of absence which we support. Daniel has also decided to take a leave of absence,' the company said. Heinerscheid's job was taken over by Todd Allen, who recently served as global vice president of Budweiser.

At work, Alissa Heinerscheid is the Vice President of Bud Light for Anheuser-Busch. When she stepped into the role last year, she was tasked with evolving and elevating an iconic brand that was in decline.

Bud Light's marketing VP was inspired to update 'fratty,' 'out of touch' branding. Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the “fratty” and “out of touch” humor of the beer company with inclusivity.

Anheuser-Busch sales still down in U.S. one year after Bud Light backlash. ST. LOUIS – Domestic beer sales of Anheuser-Busch brands are still down in the United States, more than one year after Bud Light's partnership with transgender influencer Dylan Mulvaney was met with pushback.

In a video interview before the fiasco, Bud Light Marketing VP Alissa Heinerscheid was explicit about wanting to send to younger beer drinkers a message of “inclusivity” that “appealed to both men and women” because the core message to its customers featured “fratty, kind of out of touch humor.” But by sending that ...

Meet Alissa Heinerscheid, Bud Light's VP of Marketing. (She/Her)

Brendan Whitworth is AB InBev's CEO North America Zone, leading Anheuser-Busch's growth and long-term commercial strategy.

Why was Budweiser boycotted? ›

Bud Light sales tanked after the company's partnership with Mulvaney last April sparked an anti-trans backlash and calls for a boycott. A tepid response to the controversy from the company also angered LGBTQ+ advocates.

According to several sources, Dylan's current net worth as of 2024 stands somewhere around $2 million, though some speculate it might even be higher. It's understandable, given that she has over 10 million followers on TikTok as of this writing and has appeared in several sponsored posts.

AB InBev, which owns Budweiser and Bud Light, said overall global sales topped $14.5 billion, but sales in the U.S. declined 9.1% during the Jan. -March 2024 period.

In a shocking admission, a recent interview on the "Make Yourself At Home" podcast shows Bud Light's Vice President of Marketing, Alissa Gordon Heinerscheid, stating that the brand's focus is to no longer cater to "frat guys" to promote inclusivity.

Moving forward, U.S. chief commercial officer Kyle Norrington will oversee marketing for Bud Light and the company's other brands.