Katy Perry announced as the new face of Just Eat replacing Snoop Dogg (2024)

Katy Perry has been announced as the new face of food delivery giant Just Eat, with a new bubbly pop-inspired advert.

The pop sensation, 37, brings the fireworks to the fun-filled video which fuses music and fashion with all things food, taking over from Snoop Dogg.

The advert starts with Katy opening her door to a Just Eat delivery courier who she welcomes into her dolls-house-inspired home.

Having a blast: Katy Perry has been announced as the new face of food delivery giant Just Eat, with a new bubbly pop-inspired advert

Viewers are then given a tour of her fantastical world, complete with elaborate outfits and piano playing puppets.

The singer tucks into a variety of delicious meals, while singing about food with choice lines as 'Want my curry in a hurry' and 'Mocha-whip triple shot, it means a latte to me'.

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Katy - who co-wrote the music and lyrics for the ad - also references several of her many hits from California Girls to Bon Appétit.

The chart-topper sports a number of eccentric food-themed outfits, taking inspiration from her famous hamburger look at the 2019 Met Gala after party.

Dogg-one:The pop sensation, 37, brings the fireworks to the fun-filled video which fuses music and fashion with all things food, taking over from Snoop Dogg (pictured)

Katy is seen chowing down on noodles in aMoschino two piece adorned with fried eggs, having a 'Sub in the tub' while wearinga diamante lettuce bralette and treating herself to an ice cream in a custom made cake dress.

The Fireworks singer said: 'Working with Just Eat was a really fun and natural experience.

'Coincidentally most of my records and eras have had food undertones to them, from strawberries, to peppermints to now mushrooms.

'Ordering takeaway is a regular Saturday night for me, so it was fun to channel that into a video that is a combination of the things that bring joy to my life: poppy bright colours, wild outfits, and food puns sung over a catchy tune.'

Kooky: The advert starts with Katy opening her door to a Just Eat delivery courier who she welcomes into her dolls-house-inspired home

Commenting on the new partnership, Susan O’Brien, VP Global Brand at Just Eat Takeaway.com said: 'While there’s no denying that everyone loved Snoop, it’s now time for a new global icon to take centre stage.

'Katy Perry brings unparalleled star power and her playful nature matches ours to a tee.'

'The playful lyrics about the food she craves echoes the huge variety of delicious dishes available on Just Eat.

'It’s not just a Friday night treat, we’ve seen growth in demand for delivery across breakfast, lunch, mid-week and even late night too.

Eccentric: Viewers are then given a tour of her fantastical world, complete with elaborate outfits and piano playing puppets

'So for those, like Katy, who fancy an Acai bowl for breakfast, a margherita with extra cheese on it, or even a sub when they’re back from the club, will find it on Just Eat'.

The full advert will be broadcast on Channel 4’s Gogglebox on Friday 20th May.

It comes after Katy's predecessor, Snoop Dogg, reportedly banked more than £5 million from his appearance in Just Eat's previous 60-second advert.

In 2020,a music insider told The Sun that the rapper had earned a whopping £5.3million from the deal.

The source said: 'It's easy money and the adverts have proved a hit with audiences.

'Snoop is a legendary character so the negotiation took time and plenty of cash.

'But having him on board has not only driven sales, it's given the brand a massive boost.'

The music insider said the song has proved very popular on social media and is the company's most successful advert.

Lucrative: The It comes after Katy's predecessor, Snoop Dogg, reportedly banked more than £5 million from his appearance in Just Eat's previous 60-second advert

JUST EAT LYRICS by KATY PERRY

Ring ding dong, Ring a ding ding…

..Ding dong

Did somebody say Just Eat?

Want my curry in a hurry (medium spice)

Extra sauce on the low (boo won’t know)

And I want Acai

Yeah, yeah, yeah when I’m ordering delivery

A little sushi while I watch a movie

Papaya salad while I sing a ballad

Need some ice cream, make it a swirl

Gotta treat this California girl

When you’re running low there’s only one place to go

Cuz I get what I want, when I want it

Margherita with extra cheese on it

Download now all I gotta do is pull out my phone

Easy 1,2,3…

Mocha-whip triple shot, it means a latte to me

Back from the club (sandwich)

Eating subs in a tub (famished)

Spicy chicken when I’m ready

Bon Appetit from me, Katy Perry

Katy Perry announced as the new face of Just Eat replacing Snoop Dogg (2024)

FAQs

Katy Perry announced as the new face of Just Eat replacing Snoop Dogg? ›

Katy Perry has been announced as the new face of food delivery giant Just Eat, with a new bubbly pop-inspired advert. The pop sensation, 37, brings the fireworks to the fun-filled video which fuses music and fashion with all things food, taking over from Snoop Dogg.

Why did Just Eat choose Snoop Dogg? ›

Just Eat wanted to appeal to a younger demographic without alienating their existing base. In order to entertain a spirited, switched-on crowd in a meaningful way, they decided to utilise the power of music. What they needed was a megastar to sample their jingle 'Did Somebody Say' in a mutually authentic collaboration.

Who is the celebrity endorsem*nt on Just Eat? ›

In 2020, Just Eat dropped its breakthrough Snoop Dog commercial, kicking off its musician collaboration strategy, which now includes campaigns with Katy Perry and, more recently, Christina Aguilera.

Who are the new singers in Just Eat? ›

Just Eat Takeaway has revealed Christina Aguilera and rapper Latto as the new faces (and voices) of the brand in the latest campaign from McCann. The pair follow in the footsteps of Snoop Dogg and Katy Perry, and in this hip-hop and opera blend Aguilera and Latto glide down the stairs of a grand entrance hall.

When did the Katy Perry Just Eat advert come out? ›

In the UK, it will launch on 20 May during Gogglebox Channel 4. On working with Perry, Smith said she had been a “collaborative partner from day one” with a “hands-on” approach, being involved in the song, visuals and costumes. Perry said: “Working with Just Eat Takeaway.com was a really fun and natural experience.

Who is behind just eat? ›

It was founded in 2001 in Kolding, Denmark, as a food delivery company, and later headquartered in London, United Kingdom, from 2006 (as Just Eat plc) until it was purchased by Netherlands-based Takeaway.com in 2020 forming Just Eat Takeaway.com.

Who wrote Snoop Dogg Just Eat? ›

Snoop Dogg adds some bling to Just Eat's jingle

Music and lyrics were co-created by Katy Perry, Kris Pooley, McCann London and the team responsible for the original Did Somebody Say Feat Snoop Dogg track.

Who is the Just Eat girl? ›

Now, Just Eat is returning to screens with a campaign fronted by 90s pop star Christina Aguilera.

Who is the female singer in Just Eat? ›

Christina Aguilera said: “I had so much fun combining different music styles alongside my girl Latto for Just Eat Takeaway. With non-stop laughter and love, we had the best time bringing this project to life. It was clear while shooting long days that JET is the much needed one-stop-shop for meals and grocery needs.”

Does Katy Perry sing in the Just Eat advert? ›

Storyline. Katy Perry collaborates with Just Eat on new song "Did Somebody Say" with fun food-themed rhymes.

When did Taylor and Katy have beef? ›

Katy Perry and Taylor Swift may have had bad blood in the past, but they have emerged from the drama closer than ever. The pair's famous feud began in 2014 after Perry allegedly poached some of Swift's backup dancers.

What is the net worth of Katy Perry? ›

According to Celebrity Net Worth, Kesha's net worth is estimated at $10 million while Katy Perry's net worth is estimated at $400 million making Perry the singer with the bigger net worth.

How much did Snoop Dogg get paid for the just eat advert? ›

Media estimates of what Snoop Dogg was paid vary considerably, with some sources speculating that he received more than £5m. O'Brien wants to put some of these rumours to rest. “People always think that our marketing budget is huge or that we must spend a fortune on our ads.

Why did Snoop Dogg choose the name Snoop Dogg? ›

Early life. The reason why he is called "Snoop Dogg" is because his mother nicknamed him after a character called "Snoopy". Snoop Dogg was a fan of the Peanuts cartoon, which has the Snoopy character. Snoop Dogg sang in his church choir and played piano as a child.

How did Snoop Dogg get into cooking? ›

Snoop Dogg's friendship with Martha Stewart has delighted fans for years, but the rapper recently revealed that another celebrity chef helped hone his kitchen skills. And that chef is the one and only Gordon Ramsay. "People didn't think I could cook," Snoop Dogg told The Mirror's Halina Watts in a recent interview.

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